What Madrid can be when someone is thinking on your behalf.
This page shows territories, not packages. Each one is scaled to your time, your group and how far you want the personalisation to go.
How to read this page
Here are the twelve strands of work that come up most often in the trips we plan. Most clients combine three or four of them across a stay.
Restaurants, guides, tickets and private visits depend on third parties and on how much notice we have. We work to secure the best options for your dates, and we say so plainly when something cannot be guaranteed.
Dining and wine
Who it is for: For those who choose a trip by the table, and want to move between fine dining, historic houses and the neighbourhood.
What it can include
- Contemporary restaurants and chef-led kitchens
- Century-old houses and traditional madrileño cooking
- Markets, tabernas and tapas routes by neighbourhood
- Spanish wine tastings and visits to nearby wineries
- Private tables and dinners for special occasions
- Time with producers: jamón, olive oil, cheese and vermut, the Madrid aperitivo
Approximate duration: From 2 hours (tapas route) to a full day (wine country)
Works well with: Art and museums, Madrid after dark, Day trips and beyond
Art and museums
Who it is for: For those who want depth rather than walking through rooms without a thread.
What it can include
- Prado, Reina Sofía and Thyssen with selected routes
- Private guided visits with art historians
- Temporary exhibitions and the cultural calendar of your dates
- Contemporary galleries and artists' studios
- Less visited collections: Sorolla, Lázaro Galdiano, Cerralbo
- Thematic routes: Goya, the Golden Age, the Spanish avant-gardes
Approximate duration: From 90 minutes to half a day per museum
Works well with: Dining and wine, History and architecture
History and architecture
Who it is for: For those who want to understand why the city looks the way it does.
What it can include
- Habsburg Madrid and the origins of the city
- Bourbon Madrid, its palaces and the Paseo del Prado axis
- Early twentieth-century architecture along the Gran Vía
- Planned districts and the making of modern Madrid
- Religious heritage, convents and little-known courtyards
- Walking routes at a comfortable pace
Approximate duration: From 2 to 4 hours per route
Works well with: Art and museums, Shopping and style
Shopping and style
Who it is for: For those who want to buy well rather than simply buy a lot.
What it can include
- Contemporary Spanish fashion and independent labels
- Salamanca and the right streets for each category
- Tailoring, shoemaking and leather goods
- Antiques, interiors and design
- Food and wine to take home, and well-chosen gifts
- Someone with you while you shop
Approximate duration: From 3 hours to a full day
Works well with: Dining and wine, Wellness and beauty, Lifestyle
Football
Who it is for: For supporters, the merely curious, and families with teenagers.
What it can include
- Real Madrid and Atlético de Madrid matches, subject to fixtures and availability
- Visits to the Santiago Bernabéu and the Metropolitano
- Transport, timings and dinner before or after the match
- Guidance on stands, access and what the evening is actually like
- Alternatives when there is no match on your dates
Approximate duration: Half a day (tour) or one evening (match)
Works well with: Family experiences
Note. Tickets depend on the official calendar, each club's release and availability at the time of request.
Flamenco and music
Who it is for: For those who want real flamenco, not the version laid on for coach parties.
What it can include
- Tablaos (flamenco rooms) chosen for their artistry, and small venues
- Theatre productions and special seasons
- Concerts, opera and the Teatro Real programme
- Jazz, live music and neighbourhood venues
- Guidance on times, length and what to expect from each format
Approximate duration: From 1 to 3 hours
Works well with: Madrid after dark, Dining and wine
Madrid after dark
Who it is for: For those who understand that the city changes after nine.
What it can include
- Classic cocktail bars and bartenders with a signature
- Rooftops with views that justify the lift
- Vermut and the turn of the evening
- Music rooms, clubs and rooms that suit your profile
- An evening built in sequence, with the moving between places already solved
Approximate duration: One evening
Works well with: Dining and wine, Flamenco and music, Special celebrations
Family experiences
Who it is for: For families who want a trip that interests the adults and stays light for the children.
What it can include
- Museums with routes adapted by age
- The Retiro, parks and time outdoors
- Football, science and things they can touch
- Workshops and creative activities
- Restaurants that work with children without giving up quality
- Logistics built around naps, tiredness and real mealtimes
Approximate duration: Full daily programme
Works well with: Football, short day trips
Wellness and beauty
Who it is for: For those who want genuine pauses inside the trip.
What it can include
- Urban spas and water circuits
- Massage and treatments at your hotel or apartment
- Hair, barber and preparation before an event
- Private classes, guided runs and yoga
- Free mornings designed for rest rather than for filling
Approximate duration: From 1 to 4 hours
Works well with: Shopping and style, Special celebrations
Special celebrations
Who it is for: Birthdays, honeymoons, proposals, anniversaries and dates that have to go right.
What it can include
- Choosing the place according to the occasion and the number of people
- Tables reserved with attention to room, light and hour
- Flowers, cake, music and coordinated details
- A discreet photographer when wanted
- Timing the evening so the surprise works
- A second plan for rain or the unexpected
Approximate duration: From one evening to several days
Works well with: Madrid after dark, Wellness and beauty
Corporate experiences
Who it is for: Executives travelling for work, small delegations and programmes for accompanying partners.
What it can include
- Business dinners in rooms where conversation is possible
- A programme for companions during work commitments
- Transport, timings and sensible margins
- Short group activities, well executed
- Discretion and confidentiality throughout
Approximate duration: From a single meal to several days
Works well with: Dining and wine, Wellness and beauty
Day trips and beyond
Who it is for: For those with days enough to leave the city without losing the thread of the trip.
What it can include
- Toledo: three cultures, the cathedral and its craftsmanship
- Segovia: the aqueduct, the alcázar and the best Castilian table in the region
- Ávila: complete walls and a morning of concentrated history
- El Escorial and the Valle de Cuelgamuros
- Aranjuez and the royal gardens
- Ribera del Duero and its bodegas, subject to what is open on the day
Approximate duration: From half a day to a full day
Works well with: Dining and wine, History and architecture
None of these experiences exists on its own.
What makes the difference is not the list, it is the order. How each experience sits inside your day, how much time you have between one and the next, and what happens when the plan has to change. That is what we plan.
Everything on request and subject to availability, confirmed by the suppliers concerned.
Tell us the Madrid you have in mind.
From your dates, interests and expectations, we prepare a personal proposal for your trip, with the level of service best suited to what you are looking for.