Four levels of service. The difference is how much you want to hand over.
All of them start from the same principle: know you first, plan afterwards. What changes is how far our work extends into the trip itself.
Upper Essential
Personal planning for those who want to explore Madrid independently, with well-informed decisions behind them.
Includes
- An opening conversation to understand the shape of the trip
- A daily itinerary organised by morning, afternoon and evening
- Neighbourhoods and walking routes in a logical sequence
- Restaurant suggestions matched to your taste and budget
- Recommended times for each visit
- Maps and guidance on getting around
- Alternatives for rain, tiredness or a change of mind
- Practical notes: what to book, what to pack, how to get around
Does not include
- Bookings made in your name
- Assistance during the trip
- Coordination of transport and suppliers
Ideal for: Trips of 3 to 5 days, independent travellers, a second visit to Madrid.
Lead time: At least 3 weeks ahead
Upper Assist
The full itinerary plus our presence during your stay, to adjust whatever the trip asks for.
Includes
- Everything included in the Upper Essential
- WhatsApp support during your stay, within agreed hours
- Adjustments to the programme as the trip finds its real pace
- New recommendations based on what you have enjoyed so far
- Support when things shift: weather, delays, changes of plan
- Guidance on specific reservations and timings
Does not include
- Bookings made in your name
- Someone with you in person
- Day-to-day management of your diary
Ideal for: A first trip to Madrid, families, trips with more than one strong interest.
Lead time: At least 4 weeks ahead
Upper Concierge
Planning, reservations, coordination and priority assistance. You decide, we carry it out.
Includes
- Full management of the trip's diary
- Restaurant bookings, tickets and private visits
- Transfers, drivers and transport between commitments
- Coordination with your hotel and with suppliers
- Special requests and the details of an occasion
- Daily oversight of the schedule
- Priority support throughout your stay
Does not include
- A guide with you full time, unless specifically engaged
- Services delivered directly by third parties, which we coordinate rather than perform
Ideal for: Travellers used to a high level of service, full schedules, trips with little room for error.
Lead time: At least 6 weeks ahead
Upper Bespoke
A complete project for significant trips, longer stays or groups that need to be built from the ground up.
Includes
- A project designed from scratch, with no pre-set structure
- Multigenerational families and small private groups
- Celebrations, honeymoons, milestone birthdays and proposals
- Executives, delegations and programmes for accompanying partners
- Madrid combined with other Spanish cities
- Coordination of multiple suppliers and a detailed schedule
- One point of contact throughout
Does not include
- A fixed fee before the scope has been defined
Ideal for: Complex trips, dates that matter, groups of six people or more.
Lead time: 8 to 12 weeks ahead
What to know before engaging us.
The itinerary arrives as a digital document, organised day by day, with times, addresses, distances and practical notes. On the services that include assistance, we are on WhatsApp during the trip, within the hours agreed.
Fees are set according to the length of the trip, the complexity of the planning, the size of the group and the level of assistance requested. We send a proposal with a fixed figure before any commitment. Third-party costs such as restaurants, tickets, guides and transport are not included in our fees and are set out separately.
The earlier, the more options. As a guide: 3 weeks for the Upper Essential, 4 for Upper Assist, 6 for Upper Concierge and 8 to 12 weeks for Upper Bespoke. In high season, over holidays and around major events, we suggest allowing more. Shorter notice is considered case by case, depending on the diary.
We do not promise what is not ours to promise. We work well ahead, we know the houses, and we always offer alternatives of the same standard. When a particular table is not possible on your date, you hear it clearly and in good time.
Madrid is where our knowledge runs deepest, and it is where we provide local assistance. We organise day trips across central Spain, including Toledo, Segovia, Ávila, El Escorial, Aranjuez and nearby wine country. Trips combined with other Spanish cities are possible under Upper Bespoke.
Yes. One round of revisions is included at every level of service. Later changes, or structural changes to the trip, may carry an additional cost, always agreed beforehand. During your stay, adjustments are simply part of the service on the levels that include assistance.
The engagement is confirmed on payment of our fees, in full or in part as set out in the proposal. Cancellation terms are stated in the proposal and in the service terms. Bookings, tickets and third-party services follow each supplier's own cancellation policy, which we set out when you engage us.
A limited number each season. That is a deliberate decision: the quality of our work depends on real time given to each trip. Some dates may therefore be unavailable.
Not sure which level of service fits?
Describe the trip you have in mind. We will tell you which format suits it, without pushing you towards the most expensive one.