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Dining and wine
Contemporary restaurants, century-old houses, markets, tapas in the neighbourhoods, Spanish wine and tables chosen for the right occasion.
Dining and wine
Travel design . Local concierge . Madrid
Experience Madrid,beautifullycurated.
A limited number of trips each year, designed one at a time by people who live in the city all year round.
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IIManifesto
Madrid is not the sum of the places you visit.
It is the right hour to arrive, the table that suits the occasion, the neighbourhood that reveals another rhythm of the city, and the calm of knowing that every detail has been considered.
Upper Madrid turns preferences, interests and expectations into a trip that is personal, well organised and genuinely madrileño. We do not sell a list of places. We design the way this city should work for you in particular.
We take on a limited number of trips each season. That is how every detail gets the attention it needs.
IIITerritories
Six paths into a city that reveals itself slowly.
Six territories. No trip uses all of them, and none uses only one. The balance between them is the first thing we settle with you.
Dining and wine
Art and culture
Lifestyle
Shopping
Evenings and nightlife
Madrid with children
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Art and culture
Prado, Reina Sofía and Thyssen seen with a guiding eye, plus galleries, architecture, temporary shows and routes built around your time.
Art and culture
03
Lifestyle
Neighbourhoods, early morning cafés, rooftops, design, bookshops, parks and addresses that show how the city is actually lived in.
Lifestyle
04
Shopping
Spanish fashion, independent boutiques, tailoring, interiors, food and wine to take home, and someone with you when that helps.
Shopping
05
Evenings and nightlife
Flamenco chosen with judgement, cocktail bars, rooftops, concerts, theatre and an evening built around your rhythm rather than the tourist timetable.
Evenings and nightlife
06
Madrid with children
Museums that work at every age, football, parks, hands-on activities, welcoming restaurants and logistics that respect tired legs.
Madrid with children
A good plan is not the one that fills the day. It is the one that gives the day back to you.
The principle behind everything we do
VServices
Four ways of working together.
From a plan you run yourself to a trip we run for you. The difference is not how much we deliver, it is how much is left for you to work out alone.
I
Upper Itinerary
Personal planning for those who want to explore Madrid independently, with well-informed decisions behind them.
II
Madrid Assisted
The full itinerary plus our presence during your stay, to adjust whatever the trip asks for.
III
Private Concierge
Planning, reservations, coordination and priority assistance. You decide, we carry it out.
IV
Madrid Bespoke
A complete project for significant trips, longer stays or groups that need to be built from the ground up.
VIMethod
A simple process, led by us.
01
We get to know you
A conversation to understand dates, interests, pace, who is travelling, particular needs and expectations. This is where the trip begins to take shape.
02
We design your Madrid
We choose what is worth your time, shape the days and take care of the sequence, the timings and the distances. Fewer places, better choices.
03
We handle the details
Depending on the service engaged, we coordinate reservations, transport, suppliers and special requests, with everything running through one point of contact.
04
We stay with you
You have local support for adjustments, questions and the unexpected while you are here. A good plan is also a plan that knows how to change.
VIIJourneys
Starting points, never packages.
These journeys exist to show possibilities and rhythms. None of them is sold as it stands: each one is rewritten around your profile.
3days
Essential Madrid
A first reading of the city, combining heritage, good food and a first feel for its neighbourhoods.
5days
Madrid, Unhurried
A balance of culture, neighbourhoods, shopping, memorable tables and genuinely free time.
4days
Art and the Table
Museums, galleries, less obvious collections and a run of restaurants conceived as a single narrative.
5days
Madrid as a Family
A programme that suits different ages, with lighter logistics and room for the unplanned.
7days
Madrid and Beyond
Madrid combined with Toledo, Segovia, Ávila, El Escorial or a nearby wine region.
VIIIProfiles
Different trips call for different decisions.
There is no single Madrid. There is the Madrid that suits the people travelling, the days available and what that particular trip needs to mean.
First trip to MadridCouples and romantic travelFamilies with children or teenagersTravellers used to a high level of service
Executives and accompanying partnersSmall private groupsCelebrations and special occasionsMadrid combined with other Spanish cities
IXJournal
We write about Madrid the way we would want to read about it: slowly, with a point of view, and without hurried lists.
Where to stay in Madrid: which neighbourhood suits your trip
Choosing where to stay in Madrid is not about stars. It is about what you want to see when you open the hotel door in the morning, and how far you want to walk after dinner.
XPrinciples
Five commitments that hold our work together.
I
Local judgement
Fewer places, better choices. We recommend what we know, not what comes up first in a search.
II
Real personalisation
The trip starts from your profile, not from a template adapted in a hurry.
III
Time well spent
Sequence, timings and distances planned so the day flows without rushing and without waste.
IV
Access and coordination
Reservations, suppliers and details held by a single point of contact, from first message to last day.
V
Present in Madrid
Human support before and during your stay, with the knowledge of people who live the city all year round.
XIInvitation
Tell us the Madrid you have in mind.
From your dates, interests and expectations, we prepare a personal proposal for your trip, with the level of service best suited to what you are looking for.